Are Swifties Attending the Super Bowl?

In an era where pop culture and major sporting events collide, the spectacle of the Super Bowl attracts sports and music fans from around the globe. This year, the spotlight turns to Swifties — Taylor Swift’s dedicated fanbase — as speculation swirls around their plans for the Super Bowl weekend. Amid rumors of Swift’s attendance and potential surprises, we surveyed 1,000 Taylor Swift fans to uncover how celebrity influence shapes event participation and fan spending.

Swifty Super Bowl Sentiment

As Taylor Swift’s global influence continues to make waves, her love connection to one of America’s biggest sporting events takes center stage. Swifties around the globe are buzzing with anticipation, speculation, and overwhelming support as the Super Bowl weekend approaches, revealing a fascinating connection between pop culture and sports.

Key Findings:

• Most Swifties (96%) believe Taylor Swift will be at the Super Bowl, even though she performs in Tokyo, Japan, the day before.

• Nearly 1 in 4 Swifties believe there’s a chance Travis Kelce will propose to Taylor Swift after the Super Bowl — 11% if the Kansas City Chiefs win and 13% no matter who wins.

• Top 3 surprises Swifties expect Taylor Swift to announce during Super Bowl weekend:
  • Unexpected performance (21%)
  • New album (16%)
  • NFL collaboration (14%)

• 69% of Swifties are rooting for the Chiefs, and 70% expect them to win.

• Nearly 3 in 10 Swifties believe Travis Kelce will win Super Bowl MVP, but almost half (46%) think it’ll go to Patrick Mahomes.

Swifties Super Bowling

Amid Super Bowl excitement, a distinct group of Taylor Swift’s most dedicated fans plan to make their way to the event with high hopes and even higher spirits.

Key Findings:

• 5% of Swifties will attend the Super Bowl, hoping to see Taylor Swift there.

• On average, Swifties going to the Super Bowl are spending a total of $7,094 to do so:
  • $4,619 on a game ticket
  • $1,080 on accommodations
  • $868 on travel
  • $527 on tailgating

Wish I Was There

Exploring the lengths Swifties are willing to go to for a chance to experience the Super Bowl in person reveals a blend of dedication and financial determination.

Key Findings:

• To attend the Super Bowl, 21% of Swifties would be willing to get a second job, 7% would go into debt, and 1% would even sell an organ.

• Swifties not going to the Super Bowl are willing to spend an average of $2,217 to attend:
  • $1,036 on a game ticket
  • $508 on accommodations
  • $473 on travel
  • $200 on tailgating

Swifties’ Super Bowl Saga

This Swiftie Super Bowl story shows just how much Taylor Swift’s fans mix their love for her with the big game. They’re ready to do almost anything, including spending a lot of money or even getting a second job, to be part of the excitement. Whether they’re hoping for a Swift sighting, a proposal from Travis Kelce, or just to enjoy the game, it’s clear Taylor Swift’s influence reaches far beyond her music, touching hearts and sparking dreams as the Super Bowl rolls around.

Methodology

We surveyed 1,000 Taylor Swift fans about their thoughts on the Super Bowl, Taylor Swift’s involvement throughout the weekend, game outcomes, and attending (or not attending) the Super Bowl.

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